![]() ![]() Both Media Temple and the site designer were apparently unaware of the stunt, but it later became clear that it was a stunt and Glenn Wolsey had defaced the site himself. The site was hosted by Media Temple and ran on the WordPress blogging engine. On November 16, 2007, was defaced for 24hrs with the image of a rotting apple.However, over the course of the stunt, many people in various communities became concerned they would be targeted or vulnerable. 2007 with the creation of a character named Malcor, a computer hacker with a grudge against "Apple fanbois." As a marketing stunt, the owners of a number of small Apple-related blogs were contacted by Philip Ryu and asked to participate in the lead-up to MacHeist II, by making their sites appear to have been hacked by Malcor. ![]() ( October 2015) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. This amount was divided between the following charities: United Way International, Direct Relief, AIDS Research Alliance, Cancer Research and Prevention Foundation, Nature Conservancy, World Wildlife Fund, Hunger Project and Save the Children. After the two later applications were unlocked, they became available for no extra charge to the initial purchasers of the bundle.įollowing MacHeist I, a portion of the proceeds (US$200,000) were donated to charities. The other applications were available from the beginning of the sale. Newsfire was added to the bundle after the sale of approximately 4,000 bundles, and TextMate was added after approximately 5,600 bundles were sold. It contained Delicious Library, FotoMagico, ShapeShifter, DEVONthink, Disco, Rapidweaver, iClip, Newsfire, TextMate, and the choice of one Pangea Software game ( Bugdom 2, Enigmo 2, Nanosaur 2, Pangea Arcade). The final bundle sold for US$49 and was available to any Mac user, regardless of participation in the heists leading up to the sale. This inaugural promotion sold more than 16,000 copies in one week. Users who successfully completed the heists were rewarded a US$2 discount on the bundle for each heist completed, as well as free licensed copies of various Mac OS X software applications that were not included in the final bundle. ![]() These challenges typically offered cryptic clues to Mac-related websites, where the answers could be found. Prior to the sale, a number of challenges (or "heists") were posted on the MacHeist site. ![]() It culminated with a week-long sale of a bundle of ten Mac OS X software applications for US$49. MacHeist I was a six-week-long event that the site ran at the end of 2006. As of November 2018, the website is a front-end for marketing by native advertising company StackCommerce. After a final promotion in May 2016, the original incarnation went offline. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer. The site conducted marketing through challenges (or "heists") that allowed customers to win software licenses and/or discounts and sold software in bundles that increased in size as more customers purchased the offer. MacHeist was a website that bundled and resold Mac OS X software. ![]()
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